Privacy policy

RUGBY BRU – PRIVACY POLICY

Last updated: 11 August 2026

1. INTRODUCTION

Rugby BRU respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Rugby BRU (“Rugby BRU”, “we”, “us” or “our”) collects, uses, stores and shares your personal information when you:

Visit our website
Browse our products
Create an account
Place an order
Contact us
Subscribe to marketing communications
Otherwise interact with Rugby BRU

Our online store is powered by Shopify, which provides the e-commerce platform that enables us to operate our website and sell our products.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

We process personal information in accordance with applicable South African privacy legislation, including the Protection of Personal Information Act, 4 of 2013 (“POPIA”).

2. WHAT IS PERSONAL INFORMATION?

For the purposes of this Privacy Policy, “personal information” means information relating to an identifiable person or entity as recognised by applicable law.

Personal information does not generally include information that has been anonymised or de-identified so that it can no longer reasonably be linked to you.

3. PERSONAL INFORMATION WE MAY COLLECT

Depending on how you interact with Rugby BRU, we may collect the following categories of personal information.

Contact Information

This may include:

Your name and surname
Email address
Telephone number
Billing address
Delivery address

Account Information

If you create an account, we may collect information such as:

Username or account details
Password or authentication information
Account preferences and settings

Passwords are handled through our website and Shopify's systems and should always be kept confidential.

Order and Transaction Information

We may collect information about:

Products you view
Products added to your cart
Products you purchase
Previous orders
Returns and exchanges
Cancelled orders
Payment status
Delivery details

Payment Information

Payments are processed through Shopify and/or authorised payment service providers.

Depending on the payment method used, payment providers may process information such as:

Payment-card details
Banking information
Payment method
Transaction information
Payment confirmation

Rugby BRU does not necessarily receive or store your full payment-card details.

Communications

We may retain information that you provide when communicating with us, including:

Customer-service enquiries
Emails
Contact-form submissions
Complaints
Returns or exchange requests
Feedback

Device and Technical Information

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type
Device type
Operating system
Network information
Unique device or browser identifiers

Website Usage Information

We may collect information relating to how you use our website, including:

Pages visited
Products viewed
Items added to your cart
How you navigate the website
Approximate visit times and activity
Referring websites or sources

4. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information from the following sources:

Directly From You

For example, when you:

Place an order
Create an account
Contact Rugby BRU
Subscribe to marketing
Request a return or exchange
Provide feedback or a review

Automatically Through Our Website

Certain information may be collected automatically when you use the website through technologies such as:

Cookies
Pixels
Analytics tools
Similar website technologies

From Shopify and Service Providers

We may receive information from Shopify and other companies that help us operate our online store and provide services to customers.

From Business and Technology Partners

Where permitted by law, we may receive relevant information from authorised service, marketing, advertising or technology partners.

5. HOW WE USE YOUR PERSONAL INFORMATION

We use personal information only where reasonably necessary for legitimate business purposes, to provide our Services, comply with our legal obligations or where otherwise permitted by law.

We may use your personal information for the following purposes.

Processing and Fulfilling Orders

We may use your information to:

Process orders
Confirm payments
Prepare products for dispatch
Arrange delivery
Communicate order updates
Process returns or exchanges
Provide customer support

Operating Our Website

We may use information to:

Operate and maintain our online store
Manage customer accounts
Remember customer preferences
Improve website functionality
Improve the customer shopping experience

Communicating With You

We may use your contact details to:

Respond to enquiries
Provide customer support
Communicate about orders
Resolve complaints or problems
Send important service-related information

Security and Fraud Prevention

We may process information to:

Protect our website
Verify transactions
Detect suspected fraud
Prevent misuse of our Services
Investigate suspicious activity
Protect Rugby BRU and our customers

Improving Rugby BRU

We may analyse website and customer information to better understand:

Which products customers are interested in
How customers use our website
How we can improve our product range
How we can improve our website and customer experience

Where appropriate, we may use aggregated or anonymised information for these purposes.

Legal and Regulatory Requirements

We may process information where necessary to:

Comply with applicable laws
Meet accounting or tax obligations
Respond to lawful requests from authorities
Establish or defend legal claims
Enforce our Terms of Service
Protect our legal rights

6. MARKETING COMMUNICATIONS

Where permitted by law, Rugby BRU may use your contact information to communicate with you about:

New Rugby BRU products
Promotions
Special offers
Product launches
Rugby BRU news
Other relevant marketing communications

We will send electronic direct marketing in accordance with applicable law.

You may unsubscribe from marketing emails at any time by using the unsubscribe option included in our emails.

Opting out of marketing will not prevent us from sending necessary non-promotional communications relating to your:

Orders
Payments
Deliveries
Returns
Account
Customer-service enquiries

7. COOKIES AND SIMILAR TECHNOLOGIES

Our website and Shopify may use cookies and similar technologies.

Cookies are small pieces of information stored on or accessed through your device.

They may be used to:

Enable essential website functions
Keep products in your shopping cart
Remember preferences
Understand website usage
Improve website performance
Measure marketing effectiveness
Support relevant advertising

Your browser may allow you to manage or disable certain cookies.

Please note that disabling essential cookies may affect the functionality of the Rugby BRU website.

8. HOW WE SHARE PERSONAL INFORMATION

We do not disclose personal information unnecessarily.

We may share personal information with trusted service providers where reasonably necessary to operate our business and provide our Services.

These may include:

Shopify

Our online store is hosted and supported by Shopify.

Information provided through the Rugby BRU website may therefore be processed by Shopify to provide and improve the e-commerce Services.

Payment Providers

We may share or transmit the information required to:

Process payments
Verify transactions
Issue refunds
Prevent fraudulent transactions

Courier and Delivery Companies

We may provide delivery companies with information necessary to deliver your order, including:

Your name
Delivery address
Telephone number
Relevant order or delivery information

Technology and Website Providers

We may work with companies providing services such as:

Website hosting
IT support
Data storage
Analytics
Website functionality
Customer support

Marketing Providers

Where permitted by law, we may work with marketing and advertising service providers to manage communications or understand the effectiveness of our advertising.

Professional Advisers

Information may be disclosed where reasonably necessary to professional advisers such as:

Accountants
Auditors
Attorneys
Other professional advisers

Legal Requirements

We may disclose personal information where reasonably necessary or required to:

Comply with applicable law
Respond to a lawful court order
Respond to a valid request from a competent authority
Prevent or investigate fraud
Protect our rights or those of another person

9. SHOPIFY AND YOUR INFORMATION

Rugby BRU's online store is powered by Shopify.

Shopify collects and processes certain personal information relating to customers' access to and use of Shopify-powered stores.

Information that you submit through the Rugby BRU website may therefore be transmitted to and processed by Shopify and its authorised service providers.

Shopify may also process information to:

Provide its e-commerce platform
Maintain security
Prevent fraud
Improve Shopify services
Provide certain customer and merchant features

Shopify's processing of personal information is also governed by Shopify's own applicable privacy policies.

10. INTERNATIONAL TRANSFERS

Some of our service providers, including Shopify and other technology providers, may process or store personal information outside South Africa.

As a result, your personal information may be transferred to or processed in another country.

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that the transfer is made in accordance with applicable South African privacy law, including the requirements of POPIA where applicable.

11. THIRD-PARTY WEBSITES AND LINKS

Our website may contain links to websites, social-media platforms or services operated by third parties.

If you follow a link to a third-party website, that third party may collect information independently from Rugby BRU.

We are not responsible for the privacy practices, security or content of third-party websites outside our control.

You should review the privacy policy of any third-party website before providing personal information to it.

12. INFORMATION SECURITY

Rugby BRU takes reasonable technical and organisational measures to protect personal information against:

Loss
Misuse
Unauthorised access
Unauthorised disclosure
Alteration
Destruction

We also use reputable service providers, including Shopify, to assist in maintaining the security of our online store.

However, no website, electronic transmission or storage system can be guaranteed to be completely secure.

Customers are responsible for protecting their own account passwords and login information.

Please do not send sensitive payment or confidential information through unsecured communication channels.

13. HOW LONG WE KEEP PERSONAL INFORMATION

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or as required by law.

Factors affecting retention periods may include:

Maintaining customer accounts
Completing orders
Processing returns or exchanges
Maintaining financial and accounting records
Tax requirements
Resolving disputes
Preventing fraud
Complying with legal obligations
Establishing or defending legal claims

When personal information is no longer reasonably required, we will delete, destroy or de-identify it where appropriate and required by law.

14. YOUR PRIVACY RIGHTS

Subject to applicable South African law, you may have rights relating to your personal information.

These may include the right to:

Request Access

You may request confirmation of whether we hold personal information about you and request access where permitted by law.

Request Correction

You may ask us to correct or update personal information that is inaccurate, incomplete or out of date.

Request Deletion or Destruction

Where permitted by law, you may request that personal information be deleted or destroyed where Rugby BRU is no longer authorised or required to retain it.

Object to Certain Processing

You may object to certain processing of your personal information where you have the right to do so under applicable law.

Withdraw Consent

Where processing is based on your consent, you may withdraw that consent, subject to applicable law.

Opt Out of Direct Marketing

You may opt out of electronic direct-marketing communications from Rugby BRU.

We may need to verify your identity before actioning certain privacy requests.

15. CHILDREN'S PERSONAL INFORMATION

Our online store is intended for general retail customers and is not specifically designed to collect personal information directly from children without appropriate authorisation.

Where the personal information of a child is processed, we will do so in accordance with applicable South African law.

If you are a parent or legal guardian and believe that a child has provided personal information to Rugby BRU without appropriate authorisation, please contact us so that we can investigate and take appropriate action.

16. PERSONAL INFORMATION OF OTHER PEOPLE

If you provide Rugby BRU with personal information relating to another person—for example, when providing another person's details for delivery—you confirm that you are authorised to provide that information for the relevant purpose.

You should not provide another person's personal information where you do not have an appropriate reason or authority to do so.

17. DATA BREACHES AND SECURITY INCIDENTS

If Rugby BRU becomes aware of a security compromise involving personal information, we will take reasonable steps to investigate and address the incident.

Where required by applicable law, we will notify the appropriate authority and/or affected persons in accordance with applicable legal requirements.

18. COMPLAINTS

If you have a question or complaint regarding how Rugby BRU handles your personal information, please contact us using the details provided below.

We will take reasonable steps to investigate and respond to privacy-related complaints.

You may also have the right to lodge a complaint with the Information Regulator of South Africa in accordance with POPIA.

19. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to:

Our website
Our products and Services
Shopify functionality
Business practices
Technology
Legal or regulatory requirements

When this Privacy Policy is updated, the revised version will be posted on the Rugby BRU website and the “Last updated” date will be changed accordingly.

20. CONTACT US

If you have questions regarding this Privacy Policy, our privacy practices or personal information that Rugby BRU holds about you, please contact us:

Rugby BRU

Website: www.rugbybru.co.za
Email: sales@rugbybru.co.za